1. Auto / Home Insurance OLV “Hula Girl”

2. Theft Letter

For small business owners, protecting their business information is probably one of their most important things they'll have to deal with. So State Farm wanted their customers to know how committed they were to help them figure it out. How? By sending a (shredded) letter to emphasize the importance of data protection and identity theft and a phone number for them to call to start the conversation.

3. Renter/Home Insurance Direct Mail Campaign

What a better way to show the consequences of not having State Farm Renters/Home Insurance than by using the same elements (darkness, water & heat) that are the cause for us to have protection in the first place.

4. Life Insurance Postcard+OLV

A new life event can bring additional savings to your insurance policy at any time. No need to wait until it’s time to renew your policy. So to make sure that their customers were getting those savings right away, State Farm sent an actual detachable pregnancy test as a direct mail piece to start the conversation the moment they found out. 

5. Soccer Sponsorship Brochure+OLV

Hispanics like soccer. A lot. They watch it, they play it, they breath it. So why not fuel that passion, and use it, to let our customers know that State Farm is sponsoring 
the most important tournaments in North America?
So we created a fun-interactive piece of direct mail to bring that passion home. 
A portable soccer goal to play anywhere, anytime.

6. Auto Insurance TV spot “Haircut”