Luis Sierra is a senior creative with highly conceptual thinking and heavy experience in above and below the line mediums. Luis has worked in numerous countries and regions: America (Chicago), Europe (London, Belfast, and Madrid), and Asia (Taipei). His unique perspective and multilingual approach allow Luis to successfully work in both Hispanic and General markets. In addition to being a mentor to many young creatives, Luis has also proven to work with numerous teams across a myriad of accounts, overseeing creative development and production, putting his multitasking skillset to good use. As mentioned before, Luis is fluent in Spanish and English with conversational knowledge of Mandarin and authorized to work in the USA and EU.
AWARDS:
2024 EX Award Winner Best Multicultural Event Campaign
2024 AdAge Chief Marketer Awards Best Multicultural Campaign
2024 Event Marketer’s Experience Design Awards: Silver for Best Demo Zone
2023 Muse Creative Awards 3x Gold (print/poster)
2019 One Show Merit Award (Non-traditional & Guerrilla Marketing)
2018 Bronze Cannes Lion (Brand Experience & Activation)
2018 Cannes Lions Shortlist (Outdoor)
2018 CommArts Advertising Annual (Digital Advertising)
2018 Clio Awards Shortlist (OOH Transit)
2018 Bronze London International Awards (Ambient)
2018 Finalist London International Awards (The NEW: Experiential)
2016 One Show Merit Award (Print)
2015 Cannes Lions 2x Shortlist (Print)
2014 Silver Art Directors Club Design (Print)
2014 CommArts Advertising Annual (Design)
2011 Gold and Silver Ad Age-Ahaa (DM and TV)
2011 Shortlist El Sol (DM)
2011 Shortlist Echo Awards (DM)
2004 JC Decaux finalist (Print)
2001 Second best portfolio at D&AD
ACCOUNTS:
USA:
Guinness, GM (Chevrolet, Cadillac, GMC, Hummer), Glad, Tombstone, Boeing, Academy Sports + Outdoors, Bud Light, T-Mobile, Sears, Kmart, State Farm, GE Café, GE Haier, Valspar, Taco Bell, Qwest, KFC, Sharpie, Walmart, Money Gram, Oreo, Cox, Miller Coors, Brinks, Jell-O, NY Lottery, Drano, Hampton Inn, Charter One, Coke, Coke Zero, Kikkoman, Nivea, Minute Maid, Powerade.
SPAIN:
Fujitsu, Boulanger, Government Anti-Drug Campaign, Top Radio.
UK:
Axe, Argos, Travelodge, BSM Driving School, BT.
TAIWAN:
Mikimoto Cosmetics & Oracle.