Sony is for the music, which for creators means aspiring to make an impact, find their true expression, and connect with fans. From novices to professionals, Sony brings artists closer to greatness.

The Sony Audio brand represents technical excellence in the minds of creators but needed to develop a greater emotional resonance with them. We created a 60-second video for the creator audience reflecting the “For the Music” brand platform, featuring Sony’s hottest artists—Miguel, Olivia Rodrigo, SZA, and more—showing how Sony brings together those who make and those who listen.