Most DIY customers procrastinate their paint projects. In fact, they take an average 100+ days to actually get around to it. And when they do look for a paint brand to get started, they’re engulfed by competitor messaging that’s all the same and in same places.

So to motivate customers to engage with Valspar, we rethinked our media placement to surprise and delight, while changing the way people experience color. How? By creating a “line of products” to be sold on grocery stores, packed with color chips to help customers enhance their mood through the benefits of each color. From reds to boost their energy, to blues to relief their stress.
Introducing: Valspar Chromafuel, Valspar Chromalief and Valspar Chromabar.