Guinness chose Chicago as the home for its second brewery in the United States. Anticipation for the opening had been building for two years, and we fanned the flames with a 360-campaign that showed a new side of Guinness. Digital, social, experiential, OOH—and a spectacular drone show—combined for an unforgettable introduction to the Guinness Open Gate Brewery in Chicago.
As a sponsor of Roc Nation's Made in America Festival, GM wanted an attention-grabbing vehicle display that included a charitable component. We created “Neighbor-Hoods,” which transformed GM vehicle hoods into fine art, with the help of a diverse group of street artists from across the country.
In addition to the festival footprint, we produced a branded content series featuring the artists’ in their studios as they created their Neighbor-Hoods. The program benefitted two charities, EVNoire and Accessible Festivals, through a silent auction of the art.
2024 Ex Award: Best Multicultural Event Campaign
2024 Chief Marketer Award: Best Multicultural Campaign
2024 AdAge: Best Sales Event Campaign
2024 AdAge: Best Multicultural Campaign
2024 Event Marketer Award: Silver Best Demo Zone
To showcase Chevy’s latest vehicle lineup to potential Hispanic buyers, Jack Morton leaned into the importance of their family in their day-to-day lives, especially when it comes to making big decisions like purchasing a new vehicle.
The agency created a low-pressure sales environment inspired by a beloved, safe, and familiar space: Abuela’s house, a place wrapped in nostalgia where guests could gather around the kitchen table and have a fun, honest, and warm conversation about their family—and Chevrolet’s
2019 One Show Merit Award (Non-traditional & Guerrilla Marketing)
2018 Bronze Cannes Lion (Brand Experience & Activation)
2018 Cannes Lions Shortlist (Outdoor)
2018 Communication Arts Advertising Annual (Digital Advertising)
2018 Clio Awards Shortlist (OOH Transit)
2018 Bronze London International Awards (Ambient)
2018 Finalist London International Awards (The NEW: Experiential)
PUBLICATIONS:
AdAge | The Drum | Campaign | The Stable | Best Ads | Ads of Brands
2016 One Show Merit Award (Print)
2015 Cannes Lions 2x Shortlist (Print)
PUBLICATIONS:
Sony is for the music, which for creators means aspiring to make an impact, find their true expression, and connect with fans. From novices to professionals, Sony brings artists closer to greatness.
The Sony Audio brand represents technical excellence in the minds of creators but needed to develop a greater emotional resonance with them. We created a 60-second video for the creator audience reflecting the “For the Music” brand platform, featuring Sony’s hottest artists—Miguel, Olivia Rodrigo, SZA, and more—showing how Sony brings together those who make and those who listen.
47% of veterans choose to exclude military experience from their resumes. Many fear it will negatively impact the hiring decision because of stigmas, such as PTSD.
To bring awareness to this alarming stat, we asked successful Boeing veterans to share a compelling story about their time in the service. Only we excluded the most riveting part. Then we drove viewers to boeing.com to hear the full story and learn how Boeing is helping solve this problem.
Beigene Brukinsa Print Ads
Mannkind Afrezza Print Ad
Abbott Freestyle Libre Activation
Organogenesis Dermagraft Leave Behind Piece
Rebranding the Organogenesis Portfolio
Organogenesis PuraplyAM Mohs Leave Behind Piece
Organogenesis PuraplyAM Integrated Campaign
Organogenesis PuraplyAM Integrated Campaign 2
ReNu Print Ad Camaign
Most DIY customers procrastinate their paint projects. In fact, they take an average 100+ days to actually get around to it. And when they do look for a paint brand to get started, they’re engulfed by competitor messaging that’s all the same and in same places.
So to motivate customers to engage with Valspar, we rethinked our media placement to surprise and delight, while changing the way people experience color. How? By creating a “line of products” to be sold on grocery stores, packed with color chips to help customers enhance their mood through the benefits of each color. From reds to boost their energy, to blues to relief their stress.
Introducing: Valspar Chromafuel, Valspar Chromalief and Valspar Chromabar.
Memorial Day weekend is known as the unofficial start of summer—full of cookouts, pool parties and mega sales. It’s no wonder only 28% of Americans know the true meaning of the holiday. To help change this, we replaced all Boeing advertising with “Moments of Silence” amid the noise of media.
2023 Muse Creative Awards 3x Gold (newspaper print/ in-store poster)
2022 Best of Show at Summit International Awards
PUBLICATIONS:
2014 Art Director's Club Winner
Showcased at the Communications Arts Design Annual 55 Issue (Sept./Oct. 2014)
1. Auto / Home Insurance OLV “Hula Girl”
2. Theft Letter
For small business owners, protecting their business information is probably one of their most important things they'll have to deal with. So State Farm wanted their customers to know how committed they were to help them figure it out. How? By sending a (shredded) letter to emphasize the importance of data protection and identity theft and a phone number for them to call to start the conversation.
3. Renter/Home Insurance Direct Mail Campaign
What a better way to show the consequences of not having State Farm Renters/Home Insurance than by using the same elements (darkness, water & heat) that are the cause for us to have protection in the first place.
4. Life Insurance Postcard+OLV
A new life event can bring additional savings to your insurance policy at any time. No need to wait until it’s time to renew your policy. So to make sure that their customers were getting those savings right away, State Farm sent an actual detachable pregnancy test as a direct mail piece to start the conversation the moment they found out.
5. Soccer Sponsorship Brochure+OLV
Hispanics like soccer. A lot. They watch it, they play it, they breath it. So why not fuel that passion, and use it, to let our customers know that State Farm is sponsoring
the most important tournaments in North America?
So we created a fun-interactive piece of direct mail to bring that passion home.
A portable soccer goal to play anywhere, anytime.
6. Auto Insurance TV spot “Haircut”
Watching a movie at home with interruptions is very frustrating.
But what happens when those interruptions occur in your local movie theater at the mall?
Silver Ad Age-Ahaa
Finalist Echo Awards
H&S print ad showcased at Design Funny: A Graphic Designer's Guide to Humor (2015)
Jack Morton’s 2023 holiday card broke through the clutter with a fresh take on the genre. We partnered with Rareform, a company that repurposes billboards into clothing, to use materials from recent campaigns to create backpacks—and donated hundreds of them to at-risk and homeless veterans.
